Project
Bask Suncare
completed
2021
2021
BRIEF
Craft a sunscreen brand that tackles a serious issue not-too-seriously.
Craft a sunscreen brand that tackles a serious issue not-too-seriously.
Services
Brand Identity
Custom Logotype
Art Direction
Brand Identity
Custom Logotype
Art Direction
Featured In
The Dieline
The Dieline
CONCEPT
Happy and splashy and safe! Founded by Michael Huffstetler after losing a loved one to skin cancer, Bask encourages folks to protect their skin with sun care you want to wear. We wanted to express this serious subject not-too-seriously, so we drew from the fun of 80s surf culture in a way that feels fun, bright, and lightly retro. I drew the logo with splashes and big waves in mind—you can play adventurously while still practicing safe-sun. ;)
Happy and splashy and safe! Founded by Michael Huffstetler after losing a loved one to skin cancer, Bask encourages folks to protect their skin with sun care you want to wear. We wanted to express this serious subject not-too-seriously, so we drew from the fun of 80s surf culture in a way that feels fun, bright, and lightly retro. I drew the logo with splashes and big waves in mind—you can play adventurously while still practicing safe-sun. ;)
TEAM
Made with enthusiasm by the fine folks at RoAndCo.
Creative Direction by RoAnne Adams.
Supported and kept on track by Taylor Hoffman.
Packaging design and art direction by Freddie Hall, Elizabeth Goodspeed, Victoria Herrera, and Daphne Pastard.
Identity, logo, and initial art direction by me.
Made with enthusiasm by the fine folks at RoAndCo.
Creative Direction by RoAnne Adams.
Supported and kept on track by Taylor Hoffman.
Packaging design and art direction by Freddie Hall, Elizabeth Goodspeed, Victoria Herrera, and Daphne Pastard.
Identity, logo, and initial art direction by me.
“The body sunscreen has an extremely nice cloud mist that makes applying it a breeze. Bonus points for the super-aesthetic packaging!”
—STYLECASTER Beauty Awards
