Minh Cao

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05    VÀNG MÃ

Print Design
In Vietnam, it’s common to burn fake ‘ghost’ money (also called joss paper or votive paper) to offer to ancestors in the afterlife. But some people burn more than just paper money. People offer up paper iPhones, paper cars, and paper Gucci slides.  There’s an interesting connection to consumerism: it’s curious that you’d give material objects to ancestors in an immaterial world.

I reframed this practice by asking the question:

“What if, through the act of burning, we sent different things to our ancestors? Things more abstract than consumer goods?”

In response, I redesigned the ghost money to represent things I imagine I would want for eternity—forehead kisses from my grandma, comfortable silence over tea, a sense of belonging.



Full portfolio
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Portfolio PDF available upon request

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