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☺ Come in, come in ☺



HELLO & WELCOME! 

I’M MINH CAO (THEY/THEM)—

A GRAPHIC DESIGNER WITH A 
~PARTICULAR INTEREST~ IN PRINT, WEB, AND TYPOGRAPHY.


take your time
stay awhile
scroll to your heart’s content






Project

Ethel’s Club



completed

2022
BRIEF 

Complete a rebranding and web redesign of a wellness platform that centers and celebrates people of color.
Services

Brand Identity
Web Design
Art Direction
Print Design
Motion Design
Event Design
Featured In

Protocol
Well + Good
Fonts In Use
Typewolf







CONCEPT

Post lockdown, we had to rethink how Ethel’s Club, a physical space, could exist without physical proximity. So, we imagined an online, immersive wellness space that prioritized all the ways we could be well.

Drawing inspiration from gardens, Brooklyn vernacular signage, and the original brand, we created a new version of Ethel’s Club that still felt open, playful, full of care, and blooming with possibilities.

TEAM

Lovingly made with Naj Austin, Najir Austin, Christian Becerra, Deborah Johnson, Kile Atwater, and Mariama Jalloh. Original brand by Annika Hansteen-Izora.

Photography by Curt Saunders and Dondre Green.
Web development by Briana Gude and Gina Lee.

Brand identity, art direction, and web design by me.









My Design Chops


BRAND IDENTITY
WEB DESIGN
ART DIRECTION
PRINT + PUBLICATIONS
TYPOGRAPHY +
CUSTOM TYPE

MOTION DESIGN


ALSO HANDY WITH A
FLORAL ARRANGEMENT





Project

Bask Suncare



completed

2021
BRIEF 

Craft a sunscreen brand that tackles a serious issue not-too-seriously.
Services

Brand Identity
Custom Logotype
Art Direction
Featured In

The Dieline







CONCEPT

Happy and splashy and safe! Founded by Michael Huffstetler after losing a loved one to skin cancer, Bask encourages folks to protect their skin with sun care you want to wear. We wanted to express this serious subject not-too-seriously, so we drew from the fun of 80s surf culture in a way that feels fun, bright, and lightly retro. I drew the logo with splashes and big waves in mind—you can play adventurously while still practicing safe-sun. ;)
TEAM

Made with enthusiasm by the fine folks at RoAndCo.

Creative Direction by RoAnne Adams.
Supported and kept on track by Taylor Hoffman.
Packaging design and art direction by Freddie Hall, Elizabeth Goodspeed, Victoria Herrera, and Daphne Pastard.

Identity, logo, and initial art direction by me.








“Super-cute packaging that my friends all gleefully inquired about.”


—Who What Wear







“The body sunscreen has an extremely nice cloud mist that makes applying it a breeze. Bonus points for the super-aesthetic packaging!”



—STYLECASTER Beauty Awards








“It looks so cute in
my beach bag.”


—Glamour




HOWDY@MINHCAO.INFO